(And maybe have a few once-in-a-lifetime experiences.) - Roland Swenson, CEO of SXSW SXSW Timelineįirst outdoor stage performances at Auditorium Shores | Showcasing Artists: The Dears, Minus the Bear, Norah Jones, OK Go & Moreġ,035 Showcasing Artists, 49 Venues & Stages | Notable Showcasing Artists: Acid Mothers Temple (Nagoya JAPAN), Cravo Carbono (Belem BRAZIL), The Darkness (London UK), David Baerwald & the New Folk Underground (Austin TX), The Dears (Montreal CANADA), Freddy Fender (San Antonio TX), Neil Finn (Te Awamutu NEW ZEALAND), The Flatlanders (Lubbock TX), Grupo Fantasma (Austin TX), John Butler Trio (Fremantle AUSTRALIA), Norah Jones (New York NY, Kinky (Monterrey MEXICO), La Mafia (Houston TX), Los Lonely Boys (Austin TX), Mastodon (Atlanta GA), Minus The Bear (Seattle WA), The Octopus Project (Austin TX), OK Go (Chicago IL), Polyphonic Spree (Dallas TX), Rock Four (Tel Aviv ISRAEL), Sahara Hotnights (Robertsfors SWEDEN), Shearwater (Austin TX), The Soundtrack Of Our Lives (Goteborg SWEDEN), They Might Be Giants (Brooklyn NY), Don Walser (Austin TX), Yeah Yeah Yeahs (New York NY), The Datsuns (Auckland NEW ZEALAND)įlatstock Poster Show First Year at SXSW | The Black Keys, Broken Social Scene, Jean Grae, & Blur Among SXSW 2003 Showcasing Artistsġ,100 Showcasing Artists, 53 Venues & Stages | Notable Showcasing Artists: The Black Keys (Akron OH), James Blunt (London UK), Blur (London UK), Broken Social Scene (Toronto CANADA), Tia Carrera (Austin TX), Concrete Blonde (Los Angeles CA), Decemberists (Portland OR), Kathleen Edwards (Ottowa CANADA), El-P (New York NY), Explosions In The Sky (Austin TX), Jean Grae (New York NY), Richie Havens (New York NY), Hot Hot Heat (Victoria CANADA), I Love You But I’ve Chosen Darkness (Austin TX), Iguana Men of Galapagos (Puerto Villamil ECUADOR), Iron & Wine (Miami FL), Joe Jackson Band (London UK), Junior Senior (Copenhagen DENMARK), Daniel Lanois (Toronto CANADA), Sondre Lerche (Bergen NORWAY), Lucero (Memphis TN), Molotov (Mexico City MEXICO), Mountain Goats (Claremont CA), Mudhoney (Seattle WA), Patrice Pike & the Black Box Rebellion (Austin TX), Michael Penn (Los Angeles CA), Pinback (San Diego CA), The Raveonettes (Copenhagen DENMARK), Sound Team (San Antonio TX), Stellastarr (New York NY), Billy Bob Thornton (Los Angeles CA), Trachtenburg Family Slideshow Players (New York NY), Yardbirds with Slash, Skunk Baxter & Steve Vai (London UK) The event has changed in many surprising and meaningful ways since 1987, but at its core, SXSW remains a tool for creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas. Still early in the paradigm shift created by the internet, the film and digital communities found a home in SXSW. It would mark a fundamental shift in how the world viewed SXSW. For SXSW ’94, often remembered for the Johnny Cash keynote/performance, two new events - Interactive and Film - were introduced. Growth was steady for the first seven years. As hoped for, Austin’s charm won over the visitors, and SXSW took on a life of its own. The first event, held in March of 1987, saw an expected 150 registrants swell to 700 on the opening day. The SXSW group expected initial resistance from the locals, but it was quite the opposite. A name was sought that was not restrictive in its concept.įinally, in October of 1986, the announcement of the first South By Southwest was made. For a local event to bring the world to Austin, it needed to have value everywhere. The solution being discussed was an event that would bring the outside world to Austin for a close-up view.Īs the key ideas were formed, recognition grew that Austin was not the only city where this was an issue. Inclusiveness and reaching for new things were core values. Music was the uniting factor, but the group had a catholic taste for art and ideas. A fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin. The meetings were in the offices of The Austin Chronicle, and participants were sworn to secrecy. That same year, a small group of people in Austin, Texas began a series of long discussions about the future of entertainment and media. 40 million music CDs were made and sold worldwide. An Apple Macintosh computer with 128 kilobytes of RAM sold for $5,500 (in 2015 dollars). Many phones used rotary dials to enter numbers. "Electronic mail" was used primarily by universities and the military.
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